Top SEO Trends In 2018
Online presence is an essential ingredient to any company’s strategy, however the digital landscape is in an ongoing state of change so it’s mandatory to stay up to date with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates yearly, with many of them simply adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and ultimately their earnings.
User behaviour is shifting rapidly with new technology, so Google must monitor these changes and modify their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to flourish online, they too must stay on top of the changing trends in SEO. Actually, using old SEO techniques can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll review the top SEO trends to consider for your website in 2018.
Many users are now opting to use voice searches instead of more traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same pace, approximately half of all online searches will be conducted via speech by the year 2020!
What this indicates for websites is that they should start integrating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a critical tool for SEO, and this will continue to be a vital element in calculating SERP listings in 2018. Generating valuable links to reputable websites is still the easiest way for Google to figure out if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is an excellent strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites specific to your industry and referral traffic will be very valued in the near future.
Since 2015, online searches with mobile devices has exceeded that from desktops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play an indispensable role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In truth, Google has established an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst traditional SEO techniques such as link building will still be productive in 2018, there are other developing trends that Google is focussing on in the future which may noticeably transform the practice of SEO. It’s clear that SEO is already shifting to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted customers from higher SERP listings.
If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, talk to Internet Marketing Experts Coffs Harbour on 1300 595 013, or visit their website for further details: https://internetmarketingexpertscoffsharbour.com.au