The Ultimate Overview to Keyword Research and Planning

The Ultimate Overview to Keyword Research and Planning

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Market research is one of the most useful source of information that a marketing professional can work with to identify data that will help in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– making use of data to persuade your target market to explore your website.


Keywords pretty much sum up the soul of your website in a few words. Considering that there are many different ways to say the same thing, marketers take advantage of keyword research to assist them to make selections based on client and competitive data, instead of just guessing. This article will present to you how to carry out keyword research in a fairly easy and accessible way.


How to perform keyword research?


There are six necessary actions to use when carrying out keyword research. The ultimate objective is to acquire a list of extremely targeted keyword phrases that illustrate your website content effectively. Let’s look at this procedure in more detail.




Begin developing a list of words and phrases that you expect your target audience would use to illustrate your products or services. Think about how your clients would look for you on the internet. What type of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers such as ‘Brisbane’ or ‘Australia’? Would your consumers use modifiers such as ‘free’?


As you can understand there are lots of variables to take into consideration, however, the most essential part is to think similar to an everyday buyer and how they would go about locating your products or services.


Using a research tool


Utilising a keyword research tool to mine your keyword data will assist you to figure out which phrases have the finest combination of demand, relevance and attainability. All of this can be undertaken with Google AdWords Keyword Planner, however, paid tools such as WordTracker supply more enhanced insights into competitive analysis, along with additional data from Bing and Yahoo! search engines.


In the Google Keyword Planner, for example, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This selection will provide you with precise match search results and keyword suggestions, presenting you relevant information on the popularity of your keyword phrases as you’ve inputed them.


Refining your keywords list


Since Google Keyword Planner is designed to help Google Ads, your end results will be grouped into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to see a thorough list of keyword recommendations categorized by monthly average searches.


Mostly all research tools will give you recommended keyword phrases quite similar to your originals, however, they present you with valued insights into the precise language your target audience uses to look for your products or services. These insights can assist you in creating and refining your keywords list, alongside helping you with your product and content roadmaps.


Verifying keyword relevance


Now, you’re going to obtain an enormous list of keywords so it is vital that you sort through this list using relevance as the essential criteria. This means keywords that exclusively characterize your products or services or the content of your landing page. If a phrase doesn’t illustrate your content succinctly and accurately, merely remove them. Don’t try to trick Google, or your buyers, by using loosely relevant keywords.


Verifying keyword demands


Whether you are an SEO advertising specialist or a local business owner doing it yourself, you’ll be in a position to determine the demand of a keyword phrase by reviewing the average monthly searches in Google Keyword Planner. A huge search volume illustrates that not only is a certain phrase very popular, but that currently, this is the precise language that consumers are utilizing to search for your products or services. Using keyword phrases in high demand will optimise your web page considering that Google will find your content remarkably accurate.


It is always best to use a mix of long-tail keywords (very specific, low demand), and general keywords (high demand), to ensure you connect with all of your target market’s preferences.


Competitive Analysis


Now that you comprehend your keyword relevance and demand, it’s essential to analyse what your competitors are doing. Perform a search for a keyword in your refined list. If you see results for comparable products and services, or particularly competitive brands, then this is great! Evaluate the sort of language the top results are utilizing, and make an effort to identify weak points in their web pages so you can improve yours. it is important to get a thorough idea of where you stand with your competitors. You don’t need to be the leading search result to be successful, you just need to be competitive.


Your keyword research doesn’t have to take up excessive time and effort. But when there are more crucial things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to assist you with your keyword research planning, contact Internet Marketing Experts Coffs Harbour on 1300 595 013 or visit


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